![]() You’ll often see the □ Laughing emoji or □ Grinning Face emoji, and other funny emojis in humorous ads, for obvious reasons, and we highly encourage you to use them. ![]() Some emojis contain a hidden meaning, sometimes even a sexual meaning, and if you don’t know the exact meaning of the emojis you’ll be using, you could unknowingly damage the reputation of your brand. You need to know the meaning of the emojis that you will use. Your audience needs to learn something about your brand, too. ![]() Your social media post must be informative and not just funny. The three factors to keep in mind when using humor are information, fun, and control. No matter how old you are or what country you hail from, we’re 100% sure that you love to laugh. In fact, more and more brands are incorporating humor on their social channels. Humor is an easy and effective way to get the attention of your audience. What Twitter is doing, which we described above, is a perfect example of that. Even now, emojis are helping marketers better understand user reactions to the content they distribute. Eventually, a person’s typical emoji reactions and emoji posts will soon be able to tell you much about their attitudes, thought patterns, and even their buying behaviors. They provide an extra dimension of information relating to a user’s demographics and behavior patterns. In summary, emojis help produce more sophisticated user data for marketers and advertisers. Do you know that Twitter will soon allow advertisers to target users based on the type, kind, and frequency of emojis users post? For example, if you use the ❤️ Red Heart emoji from Monday to Friday, once a day at 12 noon, and you suddenly see a shampoo ad on Twitter, chances are, people who use the ❤️ Red Heart emoji, at exactly the same time and on the same days, will see the same shampoo ad, too. Twitter has jumped on the emoji bandwagon, too. They reproduce vital characteristics of human communication, characteristics present in the actual world, but missing in a digital environment. When you talk to someone online, you don’t see the facial expressions of the people you are talking to. Perhaps those old-school linguists and businessmen missed the mark of what emojis really are, so we are here to explain it. They are not dead - in fact, they are living harmoniously with emojis. Contrary to the linguists’ predictions, the English language - and many languages all over the world - are still alive and kicking. Many platforms are revising how they work, tweaking their systems to specifically respond to this communicative phenomenon. Emojis are taking over the social media world. They’re present in every form of digital communication, from email to Skype, Telegram, and even WhatsApp. In fact, they’ve turned into too big a form of a cultural force to ignore.
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